I N T R O D U C I N G
1517 Media, our new “doing business as” identity, expresses both our rootedness in the Lutheran tradition and the gifts of the Reformation as well as our focus on developing resources for the church, classroom, and home that embrace our world’s ever-evolving means of communication.
A new name.
As the Publishing House of the Evangelical Lutheran Church in America, we are committed within our three publishing units to developing substantive and innovative resources that support the ministries and the people of this church. Today we express that continuing calling in a renewed way.
The same calling.
Serves Lutheran churches with resources that support worship
and music, faith formation,
and congregational life.
Our publishing units.
Develops faith formation
resources for children, youth,
and adults that spark new life
in Christian communities.
Creates entertaining books, Bibles, and videos for today's Christian families that help parents fit faith into everyday life.
Supports higher education faculty, students, clergy, and church leaders with resources for the classroom, research, and individual study.
“We are grateful for your continued partnership and support as, together with you, we communicate the liberating grace of God in an ever-changing world.”
Beth A. Lewis, President & CEO
Lutherans in North America have been publishing under many different names for nearly 200 years. We’ve chosen a new public identity to help each of our three publishing units speak to the people and ministries they serve with greater clarity and focus.
The simple answer is: Not much. We’ll continue to partner with a wide range of church leaders and congregations, learners and teachers, parents and kids, creative contributors and technology experts to develop top-quality resources from our same central location in Minneapolis. And for the people and ministries of the ELCA, Augsburg Fortress will continue to serve as the “go-to” place for resources developed and selected especially with Lutherans in mind through our website at augsburgfortress.org.
Why is the parent name changing?
What does the new name mean?
1517 Media expresses our commitment to resources that support key emphases of the Reformation like these: engaging worship, innovative and in-depth learning, serving others in response to grace, and nurturing faith at home. At the same time, this name expresses the ever-evolving breadth of means of communication that Christian ministries, including publishing, are called to embrace today.
What else is changing?